Ohashi owns a successful baked goods company in Fukushima City. He has used grains from organic farmers in Fukushima Prefecture, but now he may have to look elsewhere. Even if the grains are uncontaminated, the stigma against Fukushima produce would likely hurt sales. Ohashi’s health is frail but he has no intention to leave despite typical background radiation here of 1 microsievert/hour. He says the disaster has strengthened local pride, and people here are learning to living with radiation.