Baking bread by headlight

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We produced this series of 15-20 second videos for Tokyo nonprofit Ganbatte 365, about Fukushima City bread maker and hemophiliac amputee Yuji Ohashi, whose company Ginray was one of the few reliable food sources in the area in the immediate aftermath of the 3/11 disaster.

During several nights of blackout, they baked and sold bread by car headlamps. Now he must seek organic suppliers outside Fukushima, even if local ingredients test negative for radiation. The videos will screen on electronic billboards in Tokyo and other cities.

Carry On Fukushima

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This video was presented at the Institute for Strategic Leadership‘s “Carry On Fukushima” program in Tokyo on 7/21/11. It includes voices from food producers in the area around the still-leaking Fukushima Daiichi Nuclear Power Plant:

  • Ohashi may need to look outside Fukushima now for organic suppliers for his bread. He says we need to learn to coexist with radiation.
  • Suzuki and Fukumoto are leaving the idyllic farming community of Kaidomari to live in balance with nature elsewhere.
  • Hongo won’t sell his potentially contaminated rice this year, but he’s eating it himself.
  • Yoshizawa wants to save his 300 irradiated dairy cows from a death sentence.
  • Yamamoto was a farming intern when the disaster struck. She decided to stay and volunteer at an evacuation center.
  • Yoshida is committed to stay and continue farming on the land his family has cultivated for 200 years.

Fukushima pride is strong close to evacuation zone

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